Privacy Policy

1. Introduction and Data Controller

This Privacy Policy explains how **Horse & Pet Supplies** (referred to as "we," "us," or "our") collects, uses, discloses, and protects information about you when you visit and use our website, HorseAndPet.co.uk.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (GDPR).

2. Data We Collect

We collect two types of data:

• Personal Data (Directly Provided): Your email address, collected solely via our subscription form. This is stored securely by the third-party service, **Formspree** (for submission) and **[Your Email Marketing Provider]** (for storage).
• Usage Data (Automatically Collected): Information about your interaction with the site, including your IP address, browser type, device information, pages viewed, and the time spent on those pages. This data is collected via **Google Analytics (GA4)**.

3. How We Use Your Data

We use this data for the following purposes:

• To Provide Email Updates: Using your email address to send you marketing and review newsletters (Lawful Basis: Consent).
• To Analyze Website Performance: Using Usage Data (GA4) to understand which guides are popular, improve site loading speeds, and optimize content (Lawful Basis: Legitimate Interests).

4. Cookies and Tracking Technologies

We use cookies for two essential functions:

• Affiliate Tracking Cookies: When you click an affiliate link (e.g., Amazon.co.uk), the retailer places a cookie in your browser to track the referral. This allows us to earn a commission.
• Google Analytics Cookies: These track your usage data (as detailed above).

**Your Control:** You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, without affiliate cookies, we cannot earn revenue from our recommendations.

5. Your GDPR Rights (UK/EU Residents)

Under GDPR, you have the right to:

• **Access:** Request copies of your personal data we hold.
• **Rectification:** Request correction of any inaccurate data.
• **Erasure (The Right to be Forgotten):** Request that we delete your personal data (e.g., unsubscribe and delete your email address).

6. Contact Us

If you have questions regarding this policy or wish to exercise any of your rights, please contact us at: